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QIP Quality Metric

The QIP Panel has decided to make the customer feedback database a new criteria for the 1st quarter 2000.  To qualify for the Quality Point your team must define what and how you solicit, capture and store customer feedback for the year 2000.  For most teams this will require an addition to the plan placed on line in the 4th quarter 1999. Please place your team's revised plan on line before Jan 14, 2000 .  To qualify for the 1st quarter 2000 QIP Points the plan must be deploy in the 1st quarter of 2000 with data on line by April 1, 2000.

The QIP Panel is providing a plan review service. To take advantage of this service send a rough draft of your plan or plan outline to Don Henning before Dec 28, 1999.

The work sheet that follows is intended to step you through a thought process to help you design your Quality Metric System.

In the eyes of your customers, what are their (and your) major "Moments of Truth*?
 
 

What are the major steps in your process?
 
 

What are the critical steps in your process?
 
 

  • Does your plan include a defined method to solicit customer feedback on:
    1. major Moments of Truth
    2. major steps
    3. critical steps
    4. suggestions for improvement

 

  • Does your plan include a defined method for capturing customer feedback from:
    1. Proactive method (solicitation)
    2. Reactive method (customer call documentation)
    3. Visit method (to ask quality questions)

 

  • Convince us that your proactive method is seductive, easy, inexpensive and comprehensive:
    1. Seductive - What are you counting on to make customers eager to answer questions?
    2. Easy - No postage, only one essay, multiple choice, graphics or prize.
    3. Inexpensive - What is CleanAir total cost per proactive response? What is the target?
    4. Comprehensive - Include all aspects of customer experience working with us.

 

  • Prioritize your 10 most important business/quality focuses.
  1. ___________________________
  2. ___________________________
  3. ___________________________
  4. ___________________________
  5. ___________________________
  6. ___________________________
  7. ___________________________
  8. ___________________________
  9. ___________________________
  10. ___________________________

Which of your 10 are presently measured?
 
 
 
 
 
 

Do you subscribe to the saying, "That which gets measured gets done"?
 
 

Which of your 10 will you measure ?
 
 
 
 

Appendix

Quality Business Buzz Words
 

Safety is #1 

Customer Needs!

Error Elimination! 

Throughput! 

First Pass Yield!
Productivity and Efficiency! 
Constraints Identification
and Elimination! 

Entitlement!
Root Causes Identification
and Elimination!

Market Analysis

Differentiation!

Profit!

Certification to ISO!

Documentation!

Progress Toward The Aim!

Employee Satisfaction!

Team Knowledge!

Market Share!
Standardization!

Disruptive Innovation!
Customer Satisfaction! 
We are too busy working
to think about improving!

Best Practice!
Return on Assets! 
Process Mapping!

Value Multiple on Cost! 

Economic Value Added! 

 

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*Definition of "Moments of Truth" (MOT)

This term was first used by Jan Carlzon, the former CEO  of Scandinavian Air Service (SAS) in the 1980s to describe a perception forming event for a service customer.  Carlzon defined a moment of truth as:

Any episode where a customer comes into contact with any aspect of your company, no matter how distant, and by this contact, has an opportunity to form an opinion about your company.

You may want to substitute team for company and visualize your internal customer MOT.
Last Update: January 13, 2005