RECOMMENDATIONS for COMPETITION:

¥ Talent and superior Value Proposition will be the prime drivers for growth
¥ Build enduring targets for growth Ð Focus on Controlled Growth
¥ Evaluate growth opportunities through Organic Expansion and Acquisition
¥ Make ÒGrowth through InnovationÓ a priority Ð not just any form of Growth
¥ Periodically evaluate the CompanyÕs Industry positioning in relation to both Big and Small Competitors
¥ Investigate Vertical and Horizontal markets Ð e.g. Identify Costs of NOTcapturing the Small Customer and determine if this is an area of expansion to pursue (i.e. Through Price Differentiation/Separate Legal Entity)
¥ Investigate Competitor Processes and Systems for benchmarking purposes
¥ Establish a formal Competitive Intelligence management position and team if one does not currently exist
¥ Re-evaluate Supplier relationship and Contracts
¥ Investigate reasons/costs of Customer attrition Ð Where are they going? Why?
¥ Brainstorm for ideas on staying ahead of the Competition with Management and other Employees

CAEÕs Value Delivery System
Learning and Growth;
Employees and Competition (contdÉ)