RECOMMENDATIONS:

¥ Communicate CompanyÕs Mission and Value Proposition effectively to Customers
¥ Improve Customer Relations with Regular Follow-through, Surveys, etc.
¥ Establish Centralized Customer Service and Support, if not already   in place
¥ Address Customer Concerns and Complaints Ð For Billing, Field Tech relations, Safety
¥ Establish Incentives and Promotions for Existing and New Customers
¥ Periodically review Price-Value offering by examining Customer perceptions
 
CAEÕs Value Delivery System
Customers (contdÉ)