RECOMMENDATIONS for COMPETITION:

¥  Talent and superior Value Proposition will be the prime drivers for growth
¥  Build enduring targets for growth Ð Focus on Controlled Growth
¥  Evaluate growth opportunities through Organic Expansion and Acquisition
¥  Make ÒGrowth through InnovationÓ a priority Ð not just any form of Growth
¥  Periodically evaluate the CompanyÕs Industry positioning in relation to both Big and Small Competitors
¥  Investigate Vertical and Horizontal markets Ð e.g. Identify Costs of NOT capturing the Small Customer and determine if this is an area of expansion to pursue (i.e. Through Price Differentiation/Separate Legal Entity)
¥  Investigate Competitor Processes and Systems for benchmarking purposes
¥  Establish a formal Competitive Intelligence management position and team if one does not currently exist
¥  Re-evaluate Supplier relationship and Contracts
¥  Investigate reasons/costs of Customer attrition Ð Where are they going? Why?
¥  Brainstorm for ideas on staying ahead of the Competition with Management and other Employees
¥
CAEÕs Value Delivery System
Learning and Growth;
Employees and Competition (contdÉ)