RECOMMENDATIONS for
COMPETITION:
¥
Talent and superior Value Proposition will be the prime drivers for
growth
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Build enduring targets for growth Ð Focus on Controlled Growth
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Evaluate growth opportunities through Organic Expansion and
Acquisition
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Make ÒGrowth through InnovationÓ a priority Ð not just any form of
Growth
¥ Periodically evaluate the CompanyÕs
Industry positioning in relation to both Big and Small Competitors
¥ Investigate Vertical and Horizontal
markets Ð e.g. Identify Costs of NOT capturing the Small Customer and
determine if this is an area of expansion to
pursue (i.e. Through Price Differentiation/Separate Legal Entity)
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Investigate Competitor Processes and Systems for benchmarking
purposes
¥ Establish a formal Competitive
Intelligence management position and team if one does not currently exist
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Re-evaluate Supplier relationship and Contracts
¥ Investigate reasons/costs of
Customer attrition Ð Where are they going? Why?
¥ Brainstorm for ideas on staying
ahead of the Competition with Management and other Employees
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