RECOMMENDATIONS:
¥ Communicate CompanyÕs Mission and
Value Proposition effectively to Customers
¥ Improve Customer Relations with
Regular Follow-through, Surveys, etc.
¥ Establish Centralized Customer
Service and Support, if not already
in place
¥ Address Customer Concerns and
Complaints Ð For Billing, Field Tech relations,
Safety
¥
Establish Incentives and Promotions for Existing and New Customers
¥ Periodically review Price-Value
offering by examining Customer perceptions