RECOMMENDATIONS:

¥  Communicate CompanyÕs Mission and Value Proposition effectively to Customers
¥  Improve Customer Relations with Regular Follow-through, Surveys, etc.
¥  Establish Centralized Customer Service and Support, if not already   in place
¥  Address Customer Concerns and Complaints Ð For Billing, Field Tech relations, Safety
¥  Establish Incentives and Promotions for Existing and New Customers
¥  Periodically review Price-Value offering by examining Customer perceptions
 
CAEÕs Value Delivery System
Customers (contdÉ)