Aim

Our aim is our company compass. It shows us our planned direction and keeps us on course.

Team CleanAir Aim

To be recognized, worldwide, as the company providing the highest value products and services for air quality management.

 

The aim can be understood more thoroughly by examining its parts.

recognition - Recognition is the measurement of the aim. It is not good enough to simply provide the highest quality products and services. Recognition implies we actually do provide the highest value products and services and that there is a general awareness of this.
 
worldwide - This defines the scope of our market. We compete throughout the world, therefore our recognition must be measured throughout the world.
 
highest value - Highest value is the aim. Our concept of value is linked to close, long-term relationships with our clients. These relationships help us to understand how our clients determine value.
 
air quality management - This defines our business activities. We are not involved with soil or water. Nevertheless, the term "air quality management" is quite broad and certainly goes beyond testing into products and services we may not be currently offering. These are areas for potential market growth.