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Grouping and Filtering Analysis

Sub-Group selection allows you to view the results of your survey (charts and graphs) after filtering for some pattern. To get started with subgroup selection click on :

  • My Surveys »  Reports »  Advanced Analysis »  Grouping Analysis


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  1. Choose the question you want to Filter/Select on
  2. Then choose the one of the operators for the answer
  3. Then choose the answer for the selection criteria
  4. Click on Add Filter and then you can save the Group
  5. You can now go to the Data Results or Advanced Reports page and view the data and charts - For this selection criteria.


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How can I add Multiple Filters to the same Group?

  1. Choose the question you want to Filter/Select on
  2. Then choose one of the operators for the answer
  3. Then choose the answer for the selection criteria
  4. Click on Add Filter, now to add another filter DO NOT SAVE THE GROUP yet
  5. Now again select another question, choose the operator and then choose the answer option and click on Add Filter
  6. Similarly you can add one more filter. After adding the filters now you can save the Group.
  7. Type in the name for the Group and click on the Save Filter to Group button

Multiple Criteria Joins - Currently you can only "AND" multiple criterion together. The ability to "OR" multiple criterion is not allowed.

NOTE: Currently you can only add upto 5 filters for a single Group

You can also save the filter criteria into Groups for analysis of multiple groups at the same time. For example if you have a "What is you gender?" question. You might want to create two groups : -

  1. One Group where the selection criteria chooses the "Male" option
  2. The Second Group where the selection criteria chooses the "Female" option

How do I make a group "active" ? - You don't need to do anything!. Just go to the "Data Analysis" page and click on the "Question". Then Click on "Grouping Analysis". The group that you just created will show up there. Please make sure that you save the group.

Do I need to set up the filters before people start taking the survey?

NO! You can create groups anytime during your data collection. It is independent of the data-collection process.

Can I use this Grouping functionality in combination with advanced analysis tools like Conjoint and TURF Analysis?

Yes! - The TURF and Conjoint modules are integrated with the Grouping Analysis.

What do I do after I create the group/segment?


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After you've created the Group/Segment, you can do one of two things:

  • To View the Results Question By Question Goto :
    • My Surveys »  Reports »  Advanced Analysis »  Grouping Analysis
  • To View the Segments as part of the Excel Download - Request the Excel Report :
    • My Surveys »  Reports »  Reports

Can I view the entire report for a segment/group?

Yes : Goto

  • My Surveys »  Reports »  Advanced Analysis »  Grouping Analysis
For the "Analytical Report" : Click on "Report", and to view all the open-ended text, click on "Text Report"
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